Technology Executive Brings Over 25 Years of Enterprise Software Operational and Marketing Experience to Help Lead Global Expansion in the Marketing Technology Industry
NEWPORT BEACH, Calif., Sept. 23, 2014 /PRNewswire/ — Accelerize New Media, Inc. (ACLZ) (ACLZ), a leader in marketing technology solutions, today announced the appointment of Santi Pierini as Chief Operating Officer of Accelerize. As part of this role, Mr. Pierini has also been named President of CAKE, the digital marketing software division of Accelerize, where he has served as an Executive Vice President. Mr. Pierini will be responsible for the global expansion of Accelerize into new and existing markets.
“Over the past several years we have established our company as a leading provider of digital marketing software in the affiliate marketing space. While we take great pride in this accomplishment, we believe it only scratches the surface of the global opportunities for our CAKE software platform,” said Brian Ross, CEO of Accelerize. “Santi brings a wealth of leadership experience in the vertical and horizontal market expansion of emerging software technology companies which makes him a perfect fit for his new roles at Accelerize and CAKE. As we continue to innovate our product line and expand our reach into new market opportunities both at home and abroad, Santi’s vision and experience will prove invaluable. We look forward to working with him to build on the promising future of Accelerize in the years to come.”
Prior to joining the Accelerize team Mr. Pierini has established a long history of providing leadership in executing the strategic expansion of high-growth companies in the enterprise software industry. He served as Chief Marketing Officer of InQuira, a knowledge based management software provider, where he was instrumental in developing the SaaS-based software go-to-market with Oracle, which ultimately led to Oracle’s acquisition of InQuira in 2011. He also served in executive marketing positions at Day Software as it transitioned from a Swiss services-oriented business to a global enterprise content management software company. During his tenure at Day the company’s stock, which traded on the Swiss Stock Exchange, increased in value by thirty fold. Day was acquired by Adobe Systems for $270 million in 2010. He also was an executive officer at OnDisplay, a business-to-business data exchange and e-commerce provider, where during his tenure sales went from pre-revenue to an annual run rate of over $50 million when it was acquired by Vignette for $1.7 billion in 2000. Earlier in his career, he was Director of Field Marketing at industry-leading enterprise software company Dun & Bradstreet, Systems Architect at Jet Propulsion Laboratory and a Senior Management Consultant for Andersen Consulting (now Accenture).
“I’m thrilled to take on this new role to help capitalize on the remarkable opportunities that lay ahead as we continue to push the boundaries of marketing technologies,” said Mr. Pierini. “As the ad tech industry continues to become more accountable, performance-based marketing is rising to the top of the CMO’s agenda. Our CAKE software platform is uniquely positioned to revolutionize the way marketers leverage their advertising data and optimize spend. I intend to work diligently with our exceptional team to open vast market opportunities in new business verticals while continuing to build on our growth in the affiliate space.”
Accelerize New Media, Inc. (OTCQB: ACLZ) (ACLZ), offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. CAKE, a division of Accelerize, provides SaaS-based solutions that track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com. For more information about Accelerize, visit www.accelerizenewmedia.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe our growth plan, our global expansion plan, innovations to our product line, and new market opportunities, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission