Acorns Deploys CAKE by Accelerize to Gain Deeper Insight into Performance of Digital Marketing Campaigns

Provider of Innovative Mobile Investing App Leverages CAKE to Track Usage and Ongoing Engagement, Determine Customer Lifetime Value

NEWPORT BEACH, Calif., Mar. 23, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Acorns, an innovative mobile investing app, has implemented CAKE to track, attribute and optimize the performance of its marketing program.

Acorns is the first mobile investment application that enables users to open and begin funding investment accounts from their phone in seconds. The app is designed to make “micro-investing” simple and easy by automatically rounding up and investing the final dollar of credit card purchases to users’ investment portfolios. Acorns engages with a number of publishing partners to drive more downloads of its app, and selected CAKE to track and attribute on-boarding events such as downloads and account registrations.

“CAKE is able to analyze events at a very granular level, going beyond simply tracking clicks so that we can also analyze things like app usage and ongoing engagement,” said Nick Roberts, Acorns’ Chief Marketing Officer. “This will help us not only manage tasks like payouts, but also gather critical insights about the total customer lifetime value of performance-driven traffic and measure the program against our other digital marketing channels.”

CAKE’s SaaS-based solution includes a number of features designed to give businesses deeper visibility into mobile traffic, enabling the tracking of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can also analyze mobile performance data by carrier, device, OS and more. In addition to affiliate marketing programs, CAKE can be used to track and attribute the performance of all types of email, social, mobile and digital display campaigns — a capability that is attractive to Acorns as the company continues to broaden its marketing efforts.

“CAKE helps app developers like Acorns capture a much deeper understanding of the performance and lifetime value of the traffic being funneled through digital marketing campaigns,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Tracking clicks and downloads is only step one. We go beyond the basics to help advertisers see what’s truly driving purchases, loyalty and ongoing user engagement, all in real-time.”

About Acorns

Acorns is the first true micro investing company, allowing people to round up purchases and automatically invest the change®. The Acorns app and financial engine were built to help people micro invest commission-free into a diversified portfolio of index funds. Acorns has become the leading solution in the automated financial management category with over 190,000 active investors because users find it is the most natural way to invest.

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we use statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.