CAKE Helps Online Direct Response Agency Capture Highly Accurate, Granular Insight into Campaign Performance
NEWPORT BEACH, Calif., Dec. 2, 2014 /PRNewswire/ — Accelerize Inc. (OTCQB:ACLZ) (OTCBB:ACLZ) through its digital marketing software division, CAKE, today announced that adQuadrant, a leading digital agency that specializes in online direct response marketing, is now exclusively using CAKE’s tracking platform to accurately measure the performance of multiple campaigns across a diverse range of clients.
Through highly targeted media buying, adQuadrant acquires, remarkets and scales a profitable customer base for its clients. As adQuadrant’s business has grown and click volumes have quadrupled, its previous tracking solution was not able to keep up. With clients demanding real-time granular insight into the performance of their campaigns, adQuadrant has made the switch to CAKE as its central platform for real-time tracking and reporting.
CAKE’s performance-based tracking solution is reliable, real-time, scalable and intuitive, with a number of unique features that help adQuadrant analyze campaign performance and understand the effectiveness of digital spend across multiple channels and accounts.
“Our event tracking needs were exploding and CAKE was the only solution able to provide the capabilities that we needed, such as an ability to run comparative analyses, understand the effectiveness of different performance-based approaches and geo-target campaigns,” said Jolly Arjun, Vice President of Operations for adQuadrant. “In addition, CAKE’s event tracking has allowed us to seamlessly report and optimize on our campaign performance at all steps of the funnel.”
“We continue to solidify our position as the leading software solution in the affiliate marketing space through the addition of adQuadrant as an exclusive customer,” said Santi Pierini, Chief Operating Officer of Accelerize and President of its CAKE Division. “Digital direct response agencies like adQuadrant need to stay on top of heavy volumes of data so that they can substantiate the value of the services they offer to their clients. CAKE provides the detailed and accurate insight needed to gain visibility into the performance of multiple direct response campaigns in real-time, which ultimately will enable adQuadrant to maximize the results of their clients’ digital spend.”
adQuadrant is a leading digital marketing agency that specializes in online direct response. Through highly targeted media buying, the agency acquires, remarkets and scales a profitable customer base for its clients across the most powerful digital channels including social, native advertising, display and mobile. The experienced and passionate adQuadrant team operates out of its offices in Costa Mesa, California. The company’s rapid growth and innovative leadership are echoed in a number of prestigious awards it has won since its roots began in 2001.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we continue to solidify our position as the leading software solution in the affiliate marketing space, and when we say that we will enable adQuadrant to maximize the results of their clients’ digital spend, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.