Indian Digital Marketing Provider and Media Hub uses CAKE to Manage, Measure and Optimize Performance of Multi-Channel Campaigns
NEWPORT BEACH, Calif. – December 5, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that India-based ADZ Junction Media is using CAKE’s SaaS Marketing Intelligence platform to power its rapidly growing global digital marketing and media hub. ADZ Junction joins an expanding roster of CAKE clients operating in India, including a number of top ad networks and ecommerce providers.
ADZ Junction Media provides a wide range of digital marketing services spanning creative support as well as campaign management across affiliate, content, influencer, search, social and video channels. The company is known as a 360-degree digital provider, serving the needs of advertisers, agencies, affiliates and publishers. Since its inception, ADZ Junction has focused on delivering high-quality traffic for its advertiser and agency clients, as well as top-converting offers for publishers.
CAKE serves as a “one-stop shop” for ADZ Junction, providing a central platform from which the company can launch and manage campaigns, as well as measure performance across multiple channels and clients. Using CAKE, ADZ Junction can create multiple offers and landing pages, capture granular insights about how campaigns are performing (including by location, channel and device), manage both advertiser and affiliate relationships, and automate administrative tasks such as invoicing and publisher payouts.
“CAKE empowers my entire team to be incredibly efficient, whether they are onboarding a new advertiser or affiliate, launching a multi-channel campaign or running deep-level performance reports,” said Ashok Nain, ADZ Junction Director. “Most importantly, the granular, customer journey insights that we gain through CAKE allow us to build successful campaigns that deliver ROI for both our advertiser and publisher clients.”
According to eMarketer, digital ad spending in India is expected to reach $2.8 billion by 2021.
“CAKE empowers ADZ Junction to manage a wide range of digital services, clients and campaigns, and because our platform is SaaS-based, the company can also quickly scale up to accommodate growth,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “In a rapidly evolving market like India, insight into every step of the customer journey is critical, as it allows digital marketing providers like ADZ Junction to make the best decisions possible to optimize campaign performance and generate the results that clients demand.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.