CAKE Delivers Strategic Insight Into Leading Advertiser’s Performance Marketing Program
NEWPORT BEACH, CA–(Marketwired – Feb 26, 2014) – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced that Affiliate.com, a pioneer in the performance-based marketing industry, has launched the CAKE enterprise platform to track, optimize and provide strategic insight into the performance of its affiliate channels on affiliate.com and redirect.com.
Since its inception in 2001, Affiliate.com has played a leading role in the foundation, growth and innovation of the affiliate industry. Leveraging the CAKE enterprise platform for real-time analytics and quantifiable metrics, Affiliate.com will be able to provide advertisers and affiliates with quality leads and profitable sales, while maintaining complete control over costs.
“CAKE enabled us to instantly enhance the profitability of our publisher network, with its easy to use real-time dashboard, insightful analytics and scalable infrastructure to promote our multi-channel growth,” said Scott Richter, CEO of Affilate.com.
CAKE offers a powerful software-as-a-Service (SaaS) enterprise solution, which has been the industry standard for ad networks, brands and agencies to measurably improve and optimize internet advertising spend. The internet advertising market, according to the Interactive Advertising Bureau (IAB), had U.S. revenues of $36.6B in 2012, and is expected to grow to $42.5B during 2013. The CAKE platform also supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale.
“The CAKE enterprise solution enables smart decision making on the part of advertisers and publishers looking to effectively monetize their traffic in an ever evolving affiliate ecosystem,” said Jeff McCollum, President of CAKE. “Affiliate.com is leveraging the power of CAKE’s enterprise platform to determine the success of their marketing investments, track the lifetime value of their customer acquisition and provide a holistic approach to managing their performance marketing operations in a single dashboard.”
Affiliate.com is a division of Media Breakaway, LLC — an industry leader in advertising and direct-marketing, delivering full-service, results-oriented solutions. Affiliate.com is one of the most successful and experienced affiliate networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue.
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.
The CAKE SaaS proprietary marketing platforms are used by the world’s leading companies and the world’s largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature rich technology and are bolstered by the industry’s leading customer service and top tier technology partners — assuring the highest level of uptime. For more information visit www.getCAKE.com or call 949-548-CAKE.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that our products will allow our customers to enhance profitability and measurably improve and optimize internet advertising spend, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.