ibibo Group, Pointific and TrooTrac Select CAKE Enterprise Performance Management Platform for Its Multi-Channel Capabilities
NEWPORT BEACH, CA–(Marketwired – Mar 20, 2014) – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the expansion of its global customers to include India-based digital marketing companies — ibibo Group,Pointific and TrooTrac. The three organizations have deployed the CAKE enterprise platform to provide end-to-end campaign tracking, reporting and analysis for their publishers, advertisers and affiliates. Additionally, CAKE will be exhibiting at ad:tech New Delhi (booth #41), which takes place March 19-21.
“With ongoing success in the United States and abroad, CAKE will continue on our global growth track. Our teaming with ibibo Group, Pointific and TrooTrac establishes our footprint in the massive Indian market, where the opportunity for online advertising is immense,” said Mitch Gordon, VP of Sales at CAKE. “Our multi-channel performance marketing platform allows our customers to merge attribution analytics from display, mobile, retail, lead generation and affiliate channels, significantly increasing visibility across the entire customer journey, allowing them to measurably improve and optimize digital spend.”
ibibo Ads is India’s leading performance marketing network which offers affiliate marketing for advertisers and e-commerce companies. ibibo Ads provides its advertisers 360-degree marketing solutions from Branding, Leads, Re-Targeting and Delivering Acquisitions.
ibibo Ads is part of the ibibo Group which is one of the leading e-commerce and online transactions organizations in India and processes millions of transactions every month. ibibo Group’s portfolio includes Goibibo (travel), Tradus.com (online marketplace), PayU.in (online payments), Gaadi.com (auto) and redBus.in (online bus ticketing).
TrooTrac, an integrated digital marketing services provider, has been one of the principal players in the Indian pay-for-performance marketing space and affiliate marketing industry. TrooTrac leverages the capabilities of its quality publishers and in-house content marketing specialists to maximize returns from online marketing initiatives for companies in the travel, finance, retail and online services sectors. With TrooTrac support, brands create, launch and track campaigns across the latest technologies, platforms and devices to foster meaningful and gainful association with their desired target audience.
Pointific is an end-to-end digital solution provider with a focus on digital advertising, telecom/VAS, digital content and D2C products and services. Pointific is backed by TRILOGIC Digital Media Limited, a diversified media and entertainment organization that operates motion picture, TV production, content syndication and digital businesses. TRILOGIC controls the exclusive right of Fashion TV and F Brand in the Indian Subcontinent and United Arab Emirates. Pointific monetizes the digital content and assets of TRILOGIC such as content around TVC, Films, Fashion TV.
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.
The CAKE SaaS proprietary marketing platforms are used by the world’s leading companies and the world’s largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature-rich technology and are bolstered by the industry’s leading customer service and top-tier technology partners — assuring the highest level of uptime. For more information visit www.getCAKE.com or call 949-548-CAKE.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the size of the market in India and immense opportunity there and describe our success, global growth and that CAKE enables marketers to measurably improve and optimize digital spend, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.