Technology Integration Provides Performance Marketers with Insight into Digital Marketing Spend and Adds New Revenue Streams with Pay-Per-Call
NEWPORT BEACH – JANUARY 7, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a partnership and technology integration with DialogTech, the provider of the only end-to-end call attribution and conversion platform for data-driven marketers. By combining technologies, the CAKE and DialogTech integration enables performance marketers to route, attribute and monetize leads generated from multi-channel digital marketing campaigns and capitalize on a significant – and rapidly growing – pay-per-call revenue opportunity.
“Marketers rely on CAKE for deep insight into the channels, publishers and networks that drive performance marketing success,” said Josh Mallamud, SVP of strategic partnerships and corporate development at DialogTech. “DialogTech is extremely excited to integrate our real-time call attribution and phone lead routing technology with the CAKE platform to give marketers a complete solution for pay-per-lead campaigns that is both affordable and easy to use.”
Performance marketers require immediate, transparent data to optimize campaigns and strengthen relationships with lead sellers and buyers. With the DialogTech and CAKE integration, performance marketers get the essential data points needed to make more immediate bidding and routing decisions to increase revenue from campaigns and decrease costs that occur when routing qualified leads to poor performing lead buyers.
“Using CAKE and DialogTech together, F5 Media offers innovative online and pay-per-call campaigns that drive significant value for both our affiliates and our advertisers,” said Henry Whitfield, Senior Affiliate Manager at F5 Media, a full-service digital advertising company and provider of a leading performance-based network. “We use DialogTech to view the up-to-the-second performance of pay-per-call campaigns in CAKE alongside our other online lead generation programs, and make immediate optimization decisions that improve performance.“
CAKE’s multi-channel tracking SaaS platform enables digital marketers to measure, analyze and attribute digital marketing spend by tracking online behavior and digital conversions in real-time. The solution provides automated collection, validation and distribution tools to deliver those leads to the right buyers, at the right time. With the DialogTech integration, CAKE users can do the same for offline phone call conversions.
“In today’s mobile world, performance marketers that aren’t monetizing phone leads from digital marketing are missing an incredible revenue opportunity,“ said Jeff Deisner, Senior Vice President of Business Development for CAKE. “CAKE’s integration with DialogTech is an extremely streamlined way for marketers to drive new revenue streams from pay-per-call.”
CAKE and DialogTech will be at Affiliate Summit West taking place at the Paris Hotel in Las Vegas from January 10-12. To discuss this new partnership and for additional information, visit CAKE at the Meet Market, tables #205 and 206, or the DialogTech booth #3018.
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech’s platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.