Industry Veterans Bring Experience from Amazon, Apple, Xactly and Sun Microsystems to Global SaaS Leader in Enterprise Performance Marketing
NEWPORT BEACH, Calif. – February 5, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced two key hires aimed at ensuring client success with the CAKE platform. Chirag Mehta was appointed Vice President of Client Success and Erik Charles has joined the company as Senior Director of Product Marketing.
In his role, Mr. Mehta will oversee the professional services and support team, driving CAKE customers’ ability to realize accelerated time-to-value with their digital marketing investments. With 18 years of experience in client-facing roles, Mr. Mehta is well versed in guiding customers through enterprise-level software installations and integrations. Prior to CAKE, Mr. Mehta created and led the Developer Experience team for the Amazon Appstore. He worked directly with third-party mobile developers and was responsible for their success with Amazon’s developer-facing mobile offerings. Mr. Mehta also led the professional services team at Day Software, which was acquired by Adobe Systems for $270 million in 2010. He was a Technical Account Manager at 4thpass, acquired by Motorola for more than $20 million in 2002.
As Senior Director of Product Marketing at CAKE, Mr. Charles is responsible for driving sales enablement, lead generation and product positioning, as well as go-to-market and product launch initiatives. He’s an evangelist of the CAKE by Accelerize product suite, representing the company at industry events, speaking engagements and product showcases. Previously, he was the Director of Product and Partner Marketing at Xactly. He has also held positions at Canon, Sun Microsystems and Apple, and is an angel investor and early-stage company advisor.
“We continue to build an organization dedicated to optimizing the value that customers derive from our advanced tracking and optimization platform. Chirag and Erik bring exceptional leadership to CAKE as we grow to serve our rapidly expanding roster of customers,” said Santi Pierini, Chief Operating Officer of Accelerize and President of its CAKE division. “We’ve seen a leap forward on various fronts over the past year. As of Q3 2014, we recorded a record increase in revenue, significantly expanded our partner ecosystem and grew our staff by 72%. This year is proving to be even more exciting, and we’re thrilled to work with companies that are embracing and learning to thrive in a data-driven marketing environment.”
“My role at CAKE fits with my passion and experience in ensuring that clients realize the full potential of the company’s products and services, benchmarked by ROI,” said Mr. Mehta.
“I am excited to join Santi, Chirag and the rest of the CAKE team to revolutionize the way digital marketers track and optimize their online spend, giving them insights into the effectiveness of multiple online marketing channels,” added Mr. Charles.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. CAKE is recognized as a Vendor to Watch in Gartner, Inc’s “Magic Quadrant for Digital Marketing Hubs” report. Click here for the full report. CAKE has offices in Los Angeles, New York and London. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we continue to build an organization dedicated to optimizing the value that customers derive from the platform, when we describe our rapidly expanding roster of customers, and when we say that this year proves to be even more exciting than the prior year, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.