Enterprise Adoption of CAKE’s Digital Marketing Platform Fuels 52% Increase in New International Customers
NEWPORT BEACH, Calif. – December 23, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced significant growth among its international digital marketing customer base, adding more than 60 new clients from the EMEA, APAC and LATAM regions in 2015. CAKE empowers digital marketers from more than 30 countries worldwide with a SaaS-based marketing solution to track and analyze the performance of digital spend. New international CAKE clients include ClickZoot, Digital Performance GmbH, HTTPool, INNO Software, K2 Media, Komli, Little Star Media, LatestFreeStuff, Mobiadz, Pointific, ShopClues, Tapmyads and Wadogo.
CAKE achieved significant global client growth, adding customers from a number of geographies including Australia, Brazil, Germany, Israel, India, Poland, the UK and the US. In 2015, the company experienced a 52% increase over the previous year in the number of clients from EMEA, APAC and LATAM. Overall revenue derived outside of the U.S. grew to 31% in Q3 2015, up from 25% in Q3 2014.
“Our expansion across the globe represents a strong area of future growth for CAKE as companies worldwide shift their advertising dollars to digital media,” said Santi Pierini, Chief Operating Officer of Accelerize and President of CAKE. “In this age of digital multi-channel marketing, tracking and attribution have become essential. Advertisers need to understand how each component of a campaign is performing in order to effectively allocate their digital spend. Ongoing investments in our technology, partner network and global operations have enabled CAKE to take meaningful strides with our international presence and customer traction.”
According to eMarketer, the digital advertising market is estimated to grow from $138 billion in 2014 to $204 billion by 2018 and a significant part of that growth will come from overseas markets, while total media spend will reach $656 billion.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.