Financial Services Institutions Keep Ahead of the Digital Marketing Evolution with a Comprehensive View of Customer Journey Touchpoints
NEWPORT BEACH, Calif. – December 11, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced a new vertical solution that enables financial services organizations to optimize return on advertising spend (ROAS) by collecting and analyzing cross-channel data. Journey by CAKE is a cloud-based platform that delivers a comprehensive view of multiple customer journey touchpoints, ROAS metrics and performance marketing.The roster of financial companies using Journey continues to expand and includes industry leaders such as a global financial institution featured in an S&P Global listing of the top 23 banks across the world with more than $1 trillion in assets.
An early adopter of technology that unified customer data, the financial services industry has struggled to harness the massive amount of digital marketing data to engage with customers and prospects in more meaningful ways. In fact, only 19% of financial services companies from Adobe’s 2018 Digital Marketing Study view themselves as advanced in terms of digital marketing maturity. However, they understand the opportunity and acknowledged that they must make digital marketing channels a top priority, with 81% of banking providers saying that optimizing the customer journey across multiple touchpoints will be “very important” for digital marketing in the next few years.
“Digital marketing is reshaping the financial services industry and provides opportunities for growth,” said Santi Pierini, CAKE President and Chief Operating Officer. “However, financial services institutions are challenged with collecting and analyzing data across a wide array of channels, sources and campaigns. This complex environment can leave companies with limited visibility into how their cross-channel campaigns are truly performing and vulnerable to making expensive ad spending mistakes. With Journey, financial institutions gain clarity into the customer journey by unifying data from multiple touchpoints, transforming it into actionable insights that elevate marketing performance and boost ROAS.:
TheJourney financial industry solution provides:
- Unified Marketing Analytics– Collect identity-based data across devices and channels including paid search, direct, display, organic search and more.
- Multi-Touch Attribution– Measure impact of channels and campaigns on the customer journey for improved ROAS.
- Powerful Insights – Advanced analytics dashboards provide powerful unified marketing analytics insights and performance of multi-channel marketing efforts.
- Digital Marketing Integrations– Seamless integrations with digital media buying platforms including Google, Facebook and Bing to better understand channel performance and streamline adspend metrics.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.