CAKE SaaS Platform Enables Direct Agents to Track and Optimize Marketing Campaigns in a Real-time, Multi-channel Environment
NEWPORT BEACH, Calif. – July 8, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Direct Agents, a full-service digital marketing agency, has leveraged CAKE’s SaaS solution to power the company’s performance marketing programs including its lead generation and affiliate marketing efforts. Direct Agents is a New York City-based agency that offers advertisers the ability to engage and target consumers across multiple acquisition channels including programmatic, search, email, mobile, display and social. With CAKE, Direct Agents can pinpoint exactly where digital traffic is coming from, providing clients with granular insight into their performance marketing programs across digital channels.
“Direct Agents is a performance-driven agency and we thrive on the growth and success of our clients,” said Dinesh Boaz, Managing Director at Direct Agents. “CAKE gives us a centralized place to manage all of our performance marketing programs across multiple clients, in real-time. Our account managers, media buyers, sales reps and upper management all use CAKE’s platform to accurately and efficiently track and manage campaigns, as well as review revenue.”
According to Constant Contact, 77% of companies plan to increase their digital marketing budgets in 2015, creating a great opportunity for agencies like Direct Agents to expand their consulting services footprint with existing clients.
“With an estimated $137.5 billion in digital advertising spend up for grabs this year, agencies can turn to technology solutions such as CAKE to increase their market share and provide the best value for clients in industries such as financial services, retail, travel and more,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Direct Agents has established a reputation for offering its customers best-in-breed technology and CAKE provides a solid foundation upon which it can expand its successful performance marketing program. We look forward to their continued growth.”
For more information, go to http://www.getcake.com/agencies.
About Direct Agents
Direct Agents is an omni-channel digital marketing agency specializing in customer acquisition solutions For over twelve years, Direct Agents has developed custom, performance-based campaigns for leading brand advertisers including Scholastic, Forbes, ChildFund, Samsung, and NutriSystem. Specializing in Lead Generation, Search, Programmatic, Social and Creative Solutions, Direct Agents leverages best-in-class technology to dynamically engage customers and increase efficiency of marketing spend. For more information about Direct Agents, please visit www.directagents.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the increase in digital marketing budgets, describes the estimated amount of digital marketing spend, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.