Event to Focus on Technologies and Tactics for Capturing Customer Journey Insights
NEWPORT BEACH, Calif. – March 27, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company will be sponsoring an upcoming Internet Advertising Bureau (IAB) UK event, the Performance Marketing Trends Seminar. Held in London on Wednesday, March 28 from 1-5 p.m. local time, the seminar will focus on the latest insights, innovations and ideas shaping today’s digital marketing ecosystem. The Performance Marketing Trends Seminar is free to IAB members, advertisers and agencies. The event will be held at the IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF. Reserve your participation today at: https://www.iabuk.net/events/register/30112.
As a sponsor of this event, CAKE will present a keynote session at 2:20 pm BST titled, “The Path to Purchase: Measuring Your Customer’s Journey.” Elizabeth D’Arcy-Potts, CAKE’s Joint Managing Director, EMEA, will lead the presentation. She will share tactics, technologies and strategies that marketers can use to transform campaign performance data into insights for successfully allocating and optimizing advertising spend.
Topics D’Arcy-Potts will cover include:
- Why multi-touch attribution matters
- The benefits of removing data silos that lead to incomplete views of marketing performance
- How to turn customer journey insights into tangible action and campaign success
“Customer journey analytics are a game changer for today’s marketers,” said Santi Perini, CAKE President and Chief Operating Officer of Accelerize. “They need to make the best decisions possible about how to maximize their budgets across multi-channel digital campaigns. We look forward to joining the IAB UK to discuss some of the biggest trends shaping the industry and to sharing CAKE’s holistic approach to tracking, measuring and optimizing performance marketing campaigns.”
The recent IAB and PwC Online Performance Marketing (OPM) study revealed the ongoing, rapid success of this market in the UK. The report concluded that advertisers spent £1.578 billion on Performance Marketing throughout 2016. This resulted in a return of £12.30 for every £1 spent.
The IAB is a trade association for online and mobile advertising that promotes growth and best practices for advertisers, agencies and media owners.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.