Global Event Connects Key Players in Business, Marketing and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube and more
NEWPORT BEACH, Calif. – August 27, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the world together to make new connections, network and learn about the latest trends and technologies impacting their businesses. DMEXCO attendees can visit CAKE in Hall 7, booth EO26a to learn more about the company’s full range of enterprise marketing intelligence solutions, including its flagship product, Journey by CAKE.
With an expected 40,000 attendees, 1,000+ exhibitors and 550 speakers, this year’s DMEXCO is set to offer a range of presentations, seminars and debates – all with the objective of exploring the driving force behind the digital marketing economy today and what will shape it in the future. The 2018 conference program covers five key topics – Media, Marketing, Business, Technology and Future – and will feature presentations from major advertisers and brands, media companies, thought leaders and technology providers.
According to a May 2018 report in eMarketer, digital accounts for nearly 49 billion of the total 122.7 billion spent on advertising media in Europe, with more dollars continuing to be shifted from traditional media to digital.
“We launched Journey by CAKE at last year’s DMEXCO and are looking forward to sharing the latest innovations that we’ve incorporated into our marketing intelligence platform,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As the European digital advertising market continues to grow, practitioners require solutions that help them make better decisions so that they can improve their campaign strategies, accurately measure performance and ultimately maximize the returns advertising spend.”
Journey by CAKE delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms to provide digital marketers with an extended, real-time view into every step of the customer journey, from first touch to final conversion. CAKE will also be raffling a GoPro HERO5 Action Camera at the event—attendees can enter at the company’s booth. For more information about DMEXCO, visit https://dmexco.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.