Leading Asia Pacific Ad Tech Company Seeks to Boost Campaign Tracking, Management and Transparency for Advertisers
NEWPORT BEACH, Ca, Mar. 18, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Komli Media, one of Asia Pacific’s leading ad-technology companies, has implemented CAKE’s SaaS-based solution. Komli Media will leverage CAKE’s platform for its performance solutions – Komli ROI and Komli Mobile.
Komli utilizes the CAKE platform to track, attribute and optimize the performance of affiliate marketing campaigns delivered to clients from India across both desktop and mobile platforms. Komli will soon be expanding these services to the other geographies where it operates. The company will use CAKE’s capabilities for the management of its affiliate marketing campaigns for Komli ROI and mobile app download campaigns for Komli Mobile.
“Komli Media has signed a license with CAKE to leverage its technology for the management of our affiliate and mobile businesses. The solution’s superior and accurate real-time reporting was the deciding factor. We see this as a fruitful partnership for the long run,” said Ruksh Chatterji, Komli Media’s Vice President.
CAKE enables marketers to analyze mobile performance by carrier, device, OS and more, plus provides a mobile Software Development Kit (SDK) that makes it simple to track mobile and cookie-less campaigns in parallel with all other channels in real-time.
Imran Ansari, Group Lead, Publisher Development, Komli Media, added, “Technology is a critical part of our business. We are happy to partner with CAKE to integrate its capabilities of granular mobile tracking with analytics across other channels such as display, social, email and more.”
The CAKE tracking, attribution and optimization platform includes a number of features designed to give businesses deeper visibility into their traffic, enabling the measurement of clicks and impressions, as well as events such as sign-ups and purchases that show ongoing user engagement. Marketers can slice and dice data to look at customer lifetime value and accurately attribute affiliate payouts.
“Advertisers all around the world are increasingly demanding full transparency from media partners on the level and depth of consumer engagement that their online ads, apps and promotions are generating,” said Santi Pierini, CAKE President and Accelerize COO. “Online tracking capabilities have improved tremendously in recent years offering advertisers and publishers alike the opportunity to adjust their advertising strategies in real-time in direct response to customer actions as they happen.”
About Komli Media
Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social simpler and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is venture backed by leading investors such as Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital. For more information visit www.komli.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the benefits of CAKE’s platform, and use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.