BARCELONA, March 2, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE will be showcasing its products at this week’s 2015 Mobile World Congress, held March 2-5 in Barcelona. Mobile World Congress is the world’s largest annual gathering of mobile and related industry executives, with a crowd of 85,000 expected to attend. As an exhibitor, CAKE will introduce attendees to CAKE for Advertisers, its marketing solution for tracking, attributing and optimizing digital advertising performance, which includes a number of capabilities specifically designed to help mobile marketers realize the full potential of their campaign spend.
“Research shows that while mobile advertising spend is increasing, it’s not keeping pace with total mobile media consumption,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “While consumers spend 20 percent of their total media time on mobile devices, advertisers only spend about 4 percent of their total budget on mobile campaigns, according to Mary Meeker’s Trends Report. There’s a big opportunity here, but to ensure their advertising budgets are well-spent, marketers need to invest in tools that help them better understand mobile performance in the context of their entire digital strategy.”
CAKE for Advertisers includes functionality designed to give marketers deep visibility into mobile traffic, enabling the measurement of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can track data at a granular level to look at mobile performance by carrier, device, OS and more. Additionally, CAKE provides a mobile Software Development Kit (SDK) that makes it simple to track mobile and cookie-less campaigns in parallel with all other channels in real-time.
In addition to exhibiting at Mobile World Congress, CAKE is also hosting a Mobile Networking Happy Hour in partnership with Tipalti, provider of the leading global mobile payments platform. At Mobile World Congress, visit CAKE at Booth #G17 in Hall 8.0 (North Entrance). Click here to set up a one-on-one meeting with CAKE at the show.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that CAKE for Advertisers will help mobile marketers realize the full potential of their campaign spend, when we describe the potential opportunities with mobile marketing, when we say that marketers need to invest in tools that help them better understand mobile performance in the context of their entire digital strategy, and when we use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.