Leading SaaS-based Performance Marketing Provider Makes Headway into APAC Markets
NEWPORT BEACH, Calif., Feb. 26, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE has extended the reach of its global footprint to include Sydney, Australia, along with its operations in Newport Beach, Calif., New York and London. The Australian presence will support CAKE customers and partners located in the Asia-Pacific region.
More than 500 businesses around the world currently use CAKE’s SaaS-based solutions to track, attribute and optimize the performance of digital campaigns across multiple marketing channels, including display, mobile, search, email, video and more. CAKE technologies track five billion+ consumer actions per month, providing advertisers, agencies and networks with the granular insight they need to make better and faster decisions about how to most effectively allocate their marketing spend.
The digital advertising market in Australia is edging toward the $5 billion mark in 2015, according to the Interactive Advertising Bureau (IAB). Additionally, a recent report produced by Forrester Research on marketing maturity in various global markets revealed that, “Australian marketers are ahead of their international peers when it comes to embracing marketing technology.” Specifically, the Forrester survey showed that only seven percent of Australian marketers aren’t using some type of marketing automation platform, compared to 22 percent globally. The article went on to say that, “despite this, only 20 percent of Australian marketers have standardized, fully integrated cross-channel marketing platforms, versus 15 percent globally.”
“CAKE is focused on helping marketers capture the multi-channel insight they need to improve the overall performance of their digital spend,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We see Australia as an ideal location to establish an APAC presence and further grow CAKE’s customer base, particularly because Australian marketers have been shown to be both tech-savvy and ready to take their cross-channel capabilities to the next level.”
CAKE will be exhibiting at Ad:tech Australia 2015, taking place at the Hilton Sydney on March 10-11. Attendees can meet the CAKE team at Booth #9 or request a personalized demo and meeting via the following link: http://getcake.com/adtech-aus/
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the size of the digital advertising market in Australia, when we say that Australia is an ideal location to further grow CAKE’s customer base, and when we use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.