Industry Leaders Provide Actionable Tips for Leveraging Attribution, Customer Acquisitions and Real-Time Insights in the Online Marketing Process
NEWPORT BEACH, CA–(Marketwired – June 30, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced that it will be hosting a webinar with Marketo and Tealium titled, “Customer Journey – From Acquisition to Renewals.” The free event will take place on Tuesday, July 8 at 10 am PT. Sign up here.
The 45-minute panel, with Q&A to follow, brings together three partners that are joining forces to provide insights on optimizing the digital customer journey — from beginning to end. The presenters include Jeff McCollum, president at CAKE; Mike Stocker, senior consumer marketing solution strategist at Marketo; and Adam Corey, director, business development at Tealium.
Webinar participants will learn how to make customer acquisition and retention a seamless process. Topics covered will include:
- Tracking the customer journey across multiple channels and the value of touch points along the way
- Utilizing buyer behavior data and indicators to guide messaging
- Building deep enduring relationships with customers
For more information, and to register, please click here.
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit www.getCAKE.com.
Marketo (MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visitwww.marketo.com.
Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit www.tealium.com.