Industry Leaders Provide Tips on How to Optimize Lead Generation Efforts
NEWPORT BEACH, Calif., Aug. 13, 2014 /PRNewswire/ — CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced that CAKE president Jeff McCollum will moderate a panel with executives from Google, Experian and Neustar. Titled “Performance Marketing 2.0: Using Data to Create Profitable Customer Relationships,” the session takes place on Thursday, August 14 at 2:15 p.m. EDT at LeadsCon New York at The Marriott Marquis. CAKE is also exhibiting at booth #313.
The panel brings together participants to discuss best practices and methods to add value to lead-buying customers through data and predictive analytics. Led by McCollum, the panel includes Anna Agishtein, enterprise marketing manager at Google; Adam Basilio, senior product manager at Experian Data Quality; and Chris McArdle, general manager of media and advertising, Neustar.
LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing. Founded in 2007, LeadsCon showcases the people and companies in vertical media and direct-response marketing. Each year, 5000+ people rely on LeadsCon for unparalleled insights and access to marketing leaders.
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CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com. CAKE is owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.