CAKE’s Real-Time Performance Marketing Solution Helps U.S. News University Connection Match Students With Schools That Best Meet Their Requirements
NEWPORT BEACH, CA–(Marketwired – August 19, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced that U.S. News University Connection is using CAKE’s marketing intelligence solution to qualify the sources of traffic coming into its site, so that it can more effectively match prospective students with the colleges and universities most suited to their academic needs. CAKE helps the organization work more effectively with its publishing partners to attract relevant audiences, and to track the results of the connections made between students and the more than 2,000 academic institutions that participate in the directory.
U.S. News University Connection builds on U.S. News & World Report’s reputation as the most trusted source for college and university rankings since 1983, and enables students to search comprehensive, unbiased information on the nation’s best undergraduate and graduate degree programs. Using CAKE, U.S. News University Connection is able to analyze incoming directory traffic at a very granular level, and ensure that only genuinely interested, highly qualified requests for information are submitted to the colleges, universities and graduate programs that meet the individual needs of their student users.
“With the intelligence we are capturing through CAKE, we are able to better understand what’s working on the directory and what’s not, and use that insight to make smarter decisions about the partners we work with, about how we architect the user experience, how we advertise and more,” says Matt Speer, director of sales and marketing for U.S. News University Connection. “Ultimately, this saves both time and money because we can drop unproductive initiatives and focus our efforts on the campaigns that are most effective at driving engagement.”
CAKE also helps U.S. News University Connection identify and block irrelevant, “high-risk” traffic from coming into the directory and impeding performance. This helps ensure that the colleges and universities partnering with the directory can focus their informational efforts on the prospective students most interested in hearing more about their institutions. In addition, CAKE’s simple-to-use platform makes it easy for directory managers to set up tracking for both incoming and outgoing traffic, and to quickly analyze results.
“When we bring a new partner on board with our education intender network it is simple and more streamlined to get them live through CAKE,” adds Speer. “Our network is constantly growing, and adding new participants now takes just a few hours as opposed to 2-4 weeks of development time, dramatically improving our speed-to-market.”
“Accurate tracking of how traffic impacts directory performance is essential,” said Jeff McCollum, president of CAKE. “With CAKE, U.S. News University Connection can capture insights that will help enhance their ability to match prospective students with resources to learn more about their educational options and introduce top academic institutions to new audiences.”
CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.
About U.S. News University Directory
U.S. News University Directory provides comprehensive and unbiased information on more than 1,900 academic institutions directly from U.S. News & World Report, the most trusted source for college and university rankings since 1983. Prospective students can search the nation’s best colleges and best graduate schools offering associate’s degrees, bachelor’s degrees, master’s and MBA degrees, doctoral and PhD degrees, and certificate programs. And because U.S. News is the leading ranking resource for anyone seeking an on-campus or online degree, students who use the directory can be confident that they are getting the best education advice and information available.
Use of Forward-looking Statements
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