CAKE Unveils Next Evolution in Mobile App Tracking
SaaS Leader in Performance Marketing Links Mobile to Enterprise Suite, Unlocking Potential of Multi-Channel View for Digital Marketers of All Sizes
NEWPORT BEACH, CA–(Marketwired – Mar 19, 2014) – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the release of CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. Packed with advanced features, CAKE Mobile is fully integrated into a multi-channel performance marketing platform that merges attribution analytics from mobile as well as display, retail, lead generation and affiliate channels. By significantly increasing visibility across the entire customer journey, the CAKE enterprise SaaS platform takes marketing intelligence to a new, deeper level that’s easily accessible to all marketers.
“Mobile is the fastest growing segment in performance marketing. In fact, U.S. mobile commerce is expected to reach $31 billion by 2016. But make no mistake — it’s not a mobile-only world,” said Dave Stewart, EVP of Technology at CAKE. “Treating mobile data as a stand alone silo is like focusing on only one piece of a complex puzzle. Harnessing and combining data that streams in from mobile, as well as other high-value digital channels, provides richer insight, and ultimately allows for well-informed, intelligent decision-making.
Unlike other mobile app tracking tools, CAKE Mobile not only leverages the multi-channel enterprise advantage, but is also scalable for businesses of all sizes — from small app developers to major mobile application providers. CAKE Mobile is embedded into cupCAKE, the affordable campaign management solution for independent marketers, and CAKE’s powerful SaaS enterprise solution, the industry standard for ad networks, brands and agencies.
“Long recognized as one of the top mobile performance marketing networks, Motive knows first-hand the importance of understanding the customer’s end-to-end digital journey,” said Brendan J. Smith, CEO and Founder of Motive Interactive. “CAKE Mobile not only tracks mobile attributions, but by leveraging the CAKE enterprise platform, we have broader visibility into the cross-channel lifetime value of the consumer. With CAKE Mobile our advertisers can optimize their digital spend, while also providing publishers and app developers the best opportunity to monetize traffic.”
Highlighted Features and Benefits
CAKE Mobile’s marketing analytics provide advertisers and publishers visibility into clicks, installations, as well as post-install events for mobile ad campaigns. Advertisers are able to target campaigns by mobile carrier, device, OS and track Pay Per Install (PPI), enabling them to optimize campaign targeting by understanding the lifetime value of a user. On platforms where no device identifiers are provided by a publisher or network, CAKE Mobile uses fingerprinting algorithms to accurately attribute those consumers without a device ID.
CAKE Mobile supports multiple languages and currencies so mobile marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale. Additionally, CAKE Mobile makes it easy to gather metrics by providing a mobile Software Development Kit (SDK). Mobile developers can install the cloud-based CAKE platform in less than a day and that it is easy to add new sources for mobile media buys.
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.
The CAKE SaaS proprietary marketing platforms are used by the world’s leading companies and the world’s largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature rich technology and are bolstered by the industry’s leading customer service and top tier technology partners — assuring the highest level of uptime. For more information visit www.getCAKE.com or call 949-548-CAKE.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the size and growth of mobile commerce and say that CAKE enables marketers to optimize campaign targeting and maximize digital advertising spend, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.