CAKE Empowers Provider to Track Campaign Performance and Optimize Conversions in Real-Time
NEWPORT BEACH, Calif. – August 26, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that ConversionTAG, a newly launched affiliate marketing network for online advertisers and publishers, has selected CAKE’s SaaS marketing platform to track campaign performance. Supported by a dynamic team knowledgeable about binary options and currency trading, ConversionTAG is 100 percent focused on driving profitable conversions for affiliates and advertisers active in the Foreign Exchange (FOREX) market. CAKE’s rich, granular tracking capabilities will help ConversionTAG identify high-quality traffic, better understand marketing performance in real-time, and make better decisions to optimize the return on investment it delivers for its clients.
“Conversions are the end goal for digital marketers,” said Ludovic Moncla, Affiliate Manager at ConversionTAG. “CAKE provides a robust, accurate and easy-to-use solution that helps us track, attribute and ultimately boost the number of conversions that our network generates for both advertisers and publishers. We pride ourselves on delivering real results.”
CAKE’s SaaS platform scored top marks from ConversionTAG for real-time capabilities, affordability, accuracy, reliability and ease of integration with existing systems. “The software is easy to use and greatly aids data analysis by integrating different data types together to be viewed holistically,” said Moncla. “Additionally, CAKE’s excellent customer service team went out of their way to help us to get up and running quickly and make the most of the solution. Instead of managing data, our team can now focus on building even better relationships with our clients.”
According to Reuters, the FOREX market is the largest financial market in the world, with more than $5 trillion traded every day. While currently targeting players in the FOREX and Binary Options trading markets on a global scale and in particular working with regulated brokers in the EU, ConversionTAG plans to expand into additional industries in the coming years including the online gaming, tourism and education sectors.
“Quality counts, because poor traffic won’t result in conversions,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s advanced, granular tracking capabilities allow affiliate networks like ConversionTAG to more accurately assess the quality of the traffic delivered to buyers and, as a result, increase the number of conversions. It’s that simple.”
ConversionTAG provides a trusted digital marketing network for affiliates and advertisers, engaging cutting-edge technology tools that help businesses discover the true performance of their marketing investments. ConversionTAG delivers full customer support to their clients, and strives to make the best match between advertisers and affiliates, resulting in more conversions and a greater return on marketing investments.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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