CAKE’s Advanced Analytics Boost Real-Time Decision-Making and Campaign Performance
NEWPORT BEACH, Calif. – January 9, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that DotinApp, a global advertising network based in China, has selected CAKE’s SaaS Marketing Intelligence platform to manage, measure and scale its growing business.
Founded in 2016, DotinApp connects advertisers who want to reach audiences worldwide with publishers selling access to their traffic. Because the network runs hundreds of advertising campaigns and deals with very high volumes of traffic monthly, the company needed a technology solution to help it efficiently manage and track advertising performance in real-time.
Using CAKE, DotinApp can quickly onboard new clients, launch global campaigns, accurately track performance across multiple channels, locations and devices, as well as set up and automate payouts. CAKE’s granular, real-time reporting also empowers the DotinApp team to make the best decisions possible to ensure that advertisers are matched with publishers who can deliver quality traffic that results in a strong return on ad spend.
“CAKE has enabled us to scale quickly and efficiently as our business grows, even as we are managing increasingly larger volumes of traffic,” said Jay Wang, Head of Global Business at DotinApp. “The insights we are gaining into performance are especially critical. Using CAKE, we can see immediately if a bot is detected or if there’s some other issue and make adjustments in real-time. This enables us to deliver better returns and build trust with our clients.”
eMarketer estimates that digital ad spending in the Asia-Pacific region will surpass North America by 2019.
“Rapid growth is the name of the game in the APAC digital ad market,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE is an ideal Marketing Intelligence platform for networks like DotinApp, providing advanced analytics as well as a wide range of campaign management and administrative features in a simple-to-deploy and simple-to-scale SaaS model. Using CAKE, businesses can quickly add new clients and partners, without losing insight into campaign performance as traffic levels increase.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.