Presentation Will Focus on Best Practices for Optimizing Digital Spend
NEWPORT BEACH, CA–(Marketwired – May 8, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ), today announced that Paul Wright, CAKE’s Managing Director, Europe and Stephanie Small, Head of Affiliates forNeo@Ogilvy, will be presenting together at Affiliate Management Days London, held May 13-14, 2014 at the Chelsea Football Club conference centre. The pair will share their insights on performance marketing in the session “What It Takes to Optimize Your Digital Spend on a Global Scale,” on Wednesday, May 14 from 10:45-11:30 a.m. BST. Affiliate Management Days is the must-attend event for affiliate managers who are responsible for their companies’ affiliate marketing strategy, management and operations.
Wright and Small’s presentation will cover best practices for optimizing digital performance marketing investments, with a special focus on global scale. Topics for discussion include the following:
- Emerging trends that performance marketers should apply to their worldwide roadmap.
- Leveraging technology and direct relationships to manage multiple languages and currencies.
- How to gain transparency across numerous performance marketing channels and capture the insight needed to boost campaign ROI.
Small will also talk about Neo@Ogilvy’s experiences addressing the challenges involved and lessons learned in capturing real-time metrics on the performance multi-channel marketing campaigns for clients.
For more information, and to register, visit http://www.affiliatemanagementdays.com/london/registration.
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. CAKE is owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ).