Session Topic Focuses on “Marketing to the Multi-channel Holiday Shopper”
NEWPORT BEACH, Calif. – November 3, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that its company President, Santi Pierini will present with Matt Conlin, President of Fluent, Inc., a leading consumer marketing and advertising technology company specialized in people-based marketing during the industry conference ad:tech New York. CAKE and Fluent will kick off the first day of Think:Tech sessions, November 4 at 10:30 am EST, with a presentation titled “Marketing to the Multi-channel Holiday Shopper.” Attendees will gain insights on how marketers can leverage new technologies and best practices to reach consumers across all digital platforms and devices, as well as how to measure the effectiveness of their holiday promotions.
As the holiday season approaches, retailers and brand marketers must craft a strategy in order to track and analyze the performance of their holiday campaigns during this busy time of year. Without a holistic view of consumers’ interactions and the ability to address each consumer at every possible touchpoint, cross-channel measurement becomes fragmented. This further augments the challenges of growing top-line revenues and increasing the average customer lifetime value. This session will explore best practices for discovering more about the preferences of online consumers, marketing to them across every channel, all with the ultimate goal of maximizing returns and increasing customer lifetime value during the highly anticipated holiday season.
In particular, attendees will gather insights on:
– How to use 1st and 3rd party data to effectively target your most valuable consumers
– Strategies for email acquisition programs aimed at reeling in high lifetime value customers
– Engagement strategies that target consumers based on value and savings
– How to use tracking technology and analytics to understand what’s working and what’s not
Stop by booth #204 during ad:tech New York to meet the CAKE team.
Tweet this: @cakemark and @fluentinc to present during #adtechNYC on “Marketing to the #multichannel holiday shopper” nov 4 10:30 am EST
Fluent is the industry leader in digital customer acquisition for B2C marketers. The company’s proprietary ad serving technology and extensive digital media network enables marketers to acquire their best customers and advocates, with precision, at a massive scale. Leveraging compelling promotional content, 1st-party data, and real-time survey interaction with consumers, Fluent has helped more than 500 leading brands and direct marketers acquire millions of customers and advocates since its inception. The company is privately held and based in New York City. For more information, visit www.fluentco.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.