GameHouse Chooses CAKE Software for Managing Affiliate Program In-House

GameHouse Worldwide — Leading Localized Casual Game Distributor — Upgrades to CAKE for Leading SaaS Technology, World-Class Customer Service and Insight Into Real-time Marketing Intelligence

NEWPORT BEACH, CA–(Marketwired – July 09, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced GameHouse, a worldwide leader in casual games, has selected CAKE to power the GameHouse Affiliate Program. The move marks GameHouse’s shift to leveraging enterprise-level software for running its affiliate program internally, as opposed to relying on service-based offerings. With CAKE’s SaaS-based solution, GameHouse is able to gain more control over data, relationships and its brand, while directly tapping into the value of real-time marketing intelligence.

As a leading distributor of localized casual games with millions of players around the globe, GameHouse offers titles in channels including online, download, smartphones, tablets and social networks. The company also offers some of the world’s most popular game websites including The GameHouse Affiliate Program is designed to make it easy for publishers to profit from and be part of the successful downloadable games business.

“The GameHouse Affiliate Program is the highest-paying casual games affiliate program on the web. We needed a marketing intelligence tool to take our extremely popular downloadable games business to the next level with an in-house affiliate program,” said Joline Schouten, Senior Affiliates Specialist at GameHouse. “Prior to CAKE, GameHouse was using an affiliate service-based provider and we reviewed a variety of additional vendors before choosing CAKE. Licensing a SaaS platform and bringing the GameHouse Affiliate Program in-house has many advantages — including savings on 3rd-party fees, as well as an ability to cultivate stronger relationships with publishers, while gaining overall greater control of the program.”

“People in the UK and around the globe are leveraging CAKE’s SaaS marketing intelligence hub to help them track, understand and manage their digital campaigns, while finding insights that have a real impact on their business,” said Jeff McCollum, CAKE president. “With ongoing success in the United States and abroad, CAKE aims to continue on this global growth track.”

About GameHouse
GameHouse develops and distributes games that people love to play and share — all across the widest mix of channels including social, smartphone, tablets, and download. Today millions of players enjoy GameHouse games, a number that grows daily through a diverse business model that includes direct-to-consumer websites, social game development, and cross platform publishing, licensing, and technology. For more information, please visit

About CAKE
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit

CAKE is owned and operated by Accelerize New Media, Inc. (ACLZ). For more information on Accelerize New Media, visit

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe our success, global growth and that CAKE has a real impact on marketers’ business, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.