Industry Leaders to Discuss Acquisition, Engagement and Measurement Across the Customer Journey, and Provide Tips on How to Optimize the Lifetime Value of a Single Acquisition
NEWPORT BEACH, CA–(Marketwired – October 31, 2014) – Accelerize(ACLZ) (ACLZ) and its digital marketing software division, CAKE, today announced its COO and President Santi Pierini andMarketo’s (MKTO) Director of Business Development, Mike Stocker, will kick-off the first think:techsession at the industry conference, ad:tech New York. Titled “The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey,” the CAKE and Marketo think:tech session will occur on Wednesday, Nov. 5 from 10:30-11:30 am EST. CAKE will also be exhibiting at booth #901 at ad:tech New York from Nov. 5-6 at the Javits Convention Center.
Modeled from the breakout sessions in the ad:tech New York conference program, the think:tech sponsored classes bring thought-leadership to the Expo Floor covering a diverse range of subject matters. The CAKE/Marketo think:tech session will spotlight best practices to effectively acquire, engage and measure customer success across multiple touch points that increase digital ROI. Attendees will also discover how an engagement marketing platform and personalization tools drive customer engagement and capture the lifetime value of a single acquisition leading to a steady influx of new customers.
ad:tech New York brings together the marketing, technology and media communities to find the right solution providers, network with industry players, and stay abreast of emerging trends in the marketplace. The two-day event features a mix of inspiring keynotes, panel debates, top-notch solution providers and compelling conference sessions.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (ACLZ) (ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visitwww.accelerize.com.
About Marketo
Marketo (MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.