Digital Marketing Company Builds Strategic Partnerships with Advertisers and Publishers Utilizing CAKE’s Tracking and Analytics SaaS Platform
NEWPORT BEACH, Calif. – November 16, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Leadnomics, a digital marketing company, has selected CAKE’s real-time SaaS marketing platform to provide detailed insights into campaign performance for its clients. Selected for ease-of-use and scalability, CAKE provides Leadnomics with a solution to help manage its cost per action (CPA) network, manage affiliates, structure payouts and track campaigns across multiple channels.
Leadnomics has created an industry-leading marketplace focused on powering an engaging and personal consumer experience at every stage of the acquisition funnel. The organization sifts through thousands of leads each day and intelligently pairs the ideal seeker and provider based on geographic, demographic and psychographic properties to agents, carriers, advertisers and publishers. When looking for a digital marketing platform to help fuel continued growth, Leadnomics considered building an internal proprietary system, as well as implementing other SaaS technologies. Leadnomics chose CAKE’s digital marketing solution because it’s intuitive and broad enough to be utilized across all tools offered by Leadnomics.
“We are a one-stop shop — publishers come to Leadnomics for our offers, and we provide superior service and payouts to affiliates and advertisers,” said Zach Robbins, co-founder and CEO of Leadnomics. “CAKE makes it easy to manage digital marketing activities, allowing us to focus on building our direct relationships with both affiliates and advertisers. Plus, CAKE is always a step ahead and the tech support is great.”
Digital marketing has moved into the mainstream, as 98% of marketers affirm that digital techniques are merging into the larger marketing operation, according to Gartner. Additionally, marketing budgets are on the rise. Marketing budgets increased 10% this year; two-thirds of marketers expect their budgets will continue to grow in 2016.
“CAKE’s advanced tracking capabilities enable digital marketing companies, such as Leadnomics, to produce higher-quality customer acquisition programs that are direct and personalized for its clients,” said Santi Pierini, CAKE president and Chief Operating Officer of Accelerize. “CAKE excels at empowering marketers with visibility into granular data. We’re excited to see how this insight leads to successful digital marketing campaigns.”
Leadnomics is a digital marketing company headquartered in Philadelphia, with our partner network in New York City. Through our proprietary technology platform and expertise in optimization, we have developed an industry-leading solution and partner network that create more valuable relationships between consumers and service providers. Though our technology is multi-purpose, today we focus mainly on the insurance and finance industries.
Leadnomics’ business is about building quality customer pipelines, but our heart is our people: some of the brightest minds in technology, marketing, sales, analytics, operations, and more. Leadnomics’ employees are leaders, each with the power and talent to influence company—and industry—direction and success.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and India. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.