Digital Marketing Leaders Share Insights on How to Leverage Today’s Golden Metric
NEWPORT BEACH, Calif. – April 20, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that it will partner with Marketo, Inc. (NASDAQ: MKTO), to offer digital marketers a free webinar, “The Golden Metric: Customer Lifetime Value,” on April 28 at 10 am PST. CAKE president and Accelerize chief operating officer, Santi Pierini, and Marketo Director of Business Development, Mike Stocker, will discuss the value of capturing the past, present and future customer insights and how to use this crucial data to develop marketing strategies that increases acquisitions as well as return on investment.
Digital marketers strive to optimize the effectiveness of their online spend and this goal is attainable now more than ever with the advances in affordable, real-time big data analytics and marketing automation solutions. As the digital landscape continually evolves, there is one metric that is proving to remain constant, Customer Lifetime Value. This has elevated Customer Lifetime Value to the status of the “Golden Metric of Marketing.”
Join CAKE and Marketo as we explore the “Golden Metric of Marketing” and how to:
-Build strategies for acquiring valued customers.
-Gain insights on how to optimize the customer journey from first click to repeat acquisition.
-Effectively calculate the net value a customer will generate for your business now and in the future.
Additionally, learn firsthand the success stories from two large brands after having successfully implemented the Customer Lifetime Value metric into their decision making process for greater customer retention and return on investment.
Register for the live webinar here.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit http://www.marketo.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.