Insights Gained Through the CAKE SaaS Tracking Platform Enables Advertiser to Strengthen Relationships with Publishers and Boost Profit Margins by 30%
NEWPORT BEACH, Calif. – September 10, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today that Mixbook, a free online service for creating and sharing customizable photo books, cards and calendars, has seen a 30 percent boost in profit margins since deploying CAKE’s SaaS-based platform to track and optimize the performance of its affiliate marketing program. With CAKE, Mixbook has been able to build, manage and attract new relationships with multiple publishing partners in-house, instead of using a third-party provider.
Mixbook makes the creation of photo books, cards and calendars simple and fun, while offering powerful design software that doesn’t limit users to static, pre-defined templates. Over the last few years, the company has expanded its product line with several new offerings, including the mobile app Mosaic, which allows users to create photo books from their phones in minutes, and Montage, which combines both mobile and desktop features. Digital marketing plays a key role in the company’s ongoing growth strategy, including an affiliate program designed to drive traffic to Mixbook landing pages through strategic relationships with online publishers. Three years ago, Mixbook deployed CAKE so that it could more granularly track the performance of affiliates and bring management of the program in-house to cut third party costs and boost ROI.
“CAKE has enabled us to save marketing dollars that would have otherwise gone to a third party, but more importantly, it allows us to build more personal and transparent relationships with our publishing partners,” said Desiree Welke, Senior Manager, Customer Acquisition at Mixbook. “Accurate metrics on what’s working and what’s not enables us to make the adjustments needed to improve the quality of the leads we are capturing and ensure that our partners are effectively monetizing their traffic, which is a win-win on both sides. Thanks to the marketing optimization we’ve been able to achieve with CAKE, Mixbook has realized a 30 percent increase in profit margins.”
“Many of our clients prefer to manage their affiliate programs in-house because it gives them greater control over payout structures and the selection of publishing partners,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s granular analytics provide advertisers with the insight they need to make the best decisions possible about how to allocate their marketing spend, whether they choose to work with a third party or customize their own program.”
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Mixbook is the easy and fun way to make completely customizable photo books, cards, and calendars on the web – for free. With Mixbook, you aren’t limited to static pre-designed templates – our powerful design software gives you the freedom to lay out and design your creations to your heart’s content. We’ve dedicated ourselves to bringing you the best experience in creating photo products so that you can make keepsakes that truly reflect your vision.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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