CAKE Delivers Marketing Intelligence to Leading Network for Female Audiences
NEWPORT BEACH, CA–(Marketwired – July 25, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced that Online Media Diva, Inc., a digital media network for women, has launched the CAKE enterprise platform to track, optimize and provide strategic insight into the performance of its affiliate channels.
Since its inception in 2005, Online Media Diva, Inc. has been a leader in publishing content targeting the female demographic. Today, the company delivers approximately four billion ad impressions daily, across the 10,000+ sites within its global network. Leveraging the CAKE marketing intelligence hub for real-time and quantifiable metrics, Online Media Diva will be able to provide advertisers and publishers with quality leads and sales, while maintaining complete control over costs.
“Women account for more than 80% of all purchasing decisions. CAKE enabled us to instantly enhance the profitability of our network that targets this group, with its easy-to-use, real-time dashboard, insightful analytics and scalable infrastructure to promote our multi-channel growth,” said Marne Strickland, CEO of Online Media Diva. “It has also allowed us the ability to better manage our publishers and maintain the quality of traffic that we’re known for.”
CAKE offers a powerful Software-as-a-Service (SaaS) enterprise solution, which has been the industry standard for advertising networks, brands and agencies to measurably improve and optimize digital spend. The company provides organizations with critical marketing intelligence to make informed decisions regarding its digital investments. The CAKE platform supports multiple languages and currencies so online marketers can track the performance of marketing campaigns and better target digital spend on a global scale.
“The CAKE enterprise solution allows smart decision making on the part of advertisers and publishers looking to effectively monetize traffic in the ever-evolving affiliate ecosystem,” said Jeff McCollum, president of CAKE. “Online Media Diva is leveraging the power of CAKE’s enterprise platform to determine the success of its marketing investments, track the lifetime value of customer acquisition and provide a complete view to manage affiliate marketing operations on a single dashboard.”
About Online Media Diva, Inc.
With over 10,000 sites within its network, Online Media Diva delivers roughly 4 billion ad impressions daily. OMD’s reach includes bloggers and websites in the Fashion, Style, Shopping, Health, Beauty, Mommy and Entertainment genres. Online Media Diva employs an army of female writers who produce excellent content for their sites daily.
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that our products will allow our customers to measurably improve and optimize digital spend, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.