CAKE Enables U.K.-based Media and Marketing Provider to Analyze Performance of Mobile and Multi-Channel Campaigns
NEWPORT BEACH, Calif. – February 18, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that U.K.-based Purify Digital has implemented CAKE’s SaaS-based solution to track, attribute and optimize the performance of the mobile and web-based traffic that it delivers to its global client base. The direct response performance marketing provider uses CAKE to power the integration of its granular mobile tracking capabilities with analytics across other channels such as display, social, email and more.
Purify Digital offers a wide portfolio of digital media and marketing products to advertisers, empowering them to acquire incremental users, increase loyalty and drive brand awareness through performance-based campaigns. The company provides access to a large network of premium publishers offering both traditional display and mobile inventory, and its advanced technology platform facilitates programmatic buying and RTB for direct response digital campaigns. Through its web and mobile channels, Purify Digital is committed to helping clients meet their campaign and ROI objectives.
“Since we focus heavily on both in-app and mobile web marketing for our clients, finding a solution adept at handling the specific challenges involved in mobile tracking was critical,” said Dominic Yacoubian, Founder & Managing Director at Purify Digital. “CAKE allows us to capture deep, granular insight into the performance of mobile traffic as well as the ROI delivered by other channels. This ‘multi-touch’ approach to attribution helps us better understand the impact that mobile is having within the context of a complete marketing strategy and optimize the allocation of digital spend.”
The CAKE tracking, attribution and optimization platform includes a number of features designed to give businesses deeper visibility into mobile traffic, enabling the measurement of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can slice and dice data to look at mobile performance by carrier, device, OS and more. Additionally, CAKE provides a mobile Software Development Kit (SDK) that makes it simple to track mobile and cookie-less campaigns in parallel with all other channels in real-time.
“Mobile is an important marketing channel, with 60% of global mobile consumers using their device as their primary Internet source*. This growth will continue at a rapid pace, but it doesn’t exist in a vacuum,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s focus is to deliver real-time, accurate tracking and attribution of everytouch point along the journey to a conversion so that businesses like Purity Digital can make the best decisions possible on how to most effectively and profitably deliver ROI for their clients.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
* Source: Internet Retailer/SocialMediaToday – 10 Incredible Marketing Stats 2015, January 2015
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say describe the growth of mobile as a marketing channel, and use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.