Provider of Online People Finder Service Uses CAKE for Advertisers to Optimize Marketing Spend
NEWPORT BEACH, Calif., Mar. 31, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that The Control Group, a web development and marketing firm headquartered in San Diego, has selected CAKE to track and optimize the performance of multi-channel digital campaigns aimed at driving traffic to several web properties, including the people finder services Instant Checkmate and Reverse Phone Lookup, and the lead auction platform NextGen Leads.
One of the most highly trafficked websites in the U.S., Instant Checkmate provides people finder, public record and criminal record information to users on a subscription basis, by aggregating data from federal, state and local sources. The Control Group markets this service, available through a variety of digital channels and affiliate publishing partners, and has selected CAKE to track the performance of these efforts so that its team can optimize media spend and campaign decision-making in real-time.
“CAKE’s real-time tracking is giving us tremendous visibility into all of our campaigns, which is crucial from a media buying standpoint,” said Alex Brown, Director of Media & Marketing for The Control Group. “Getting immediate insight into performance was a challenge with our old system. Now we can launch or pause campaigns, and optimize buys based on in-the-moment information.”
CAKE’s affiliate management and reporting features are also allowing The Control Group to easily provide performance updates for its publisher partners, who can log in to the platform to launch pixels and view their statistics at any time. These capabilities are freeing the company’s affiliate management team from having to manually create reports and provide them to publishers.
“Businesses using a multi-channel strategy to drive traffic to their sites need an accurate way to track what’s working and what’s not,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize.”CAKE helps advertisers like The Control Group identify both the best and least successful performers so that they can improve on directing spend to the sources that drive the most profitable results.”
About The Control Group
Created in 2011, The Control Group is one of the fastest-growing technology startups headquartered in San Diego. Their expertise is in web development and internet marketing. The company is the developer of InstantCheckmate.com, one of the top people search engines in the world. Because the company is already profitable, it has been able to develop a company culture that is shaking up the Southern California business community. Core to the company culture is its reach into the community to make a positive impact by volunteering and getting involved in important causes.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we can help advertisers to optimize and improve on directing spend to drive the most profitable results , and when we use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.